Comme des Garçons, Started by visionary designer Rei Kawakubo in 1969, has developed from a little Tokyo atelier into Probably the most influential trend homes on the earth. Its world achievements wasn't designed by regular internet marketing or mainstream traits, but by way of a bold philosophy: challenge the norm, crack conventions, and Permit originality communicate louder than recognition. This unconventional method turned the inspiration for CDG’s around the world expansion.
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CDG obtained Intercontinental focus by presenting garments that rejected standard Thoughts of attractiveness. Kawakubo’s deconstructed silhouettes, asymmetrical tailoring, and avant-garde ideas captured the fascination of global style editors and prospective buyers early in the eighties.
This world wide visibility strengthened the CDG Hoodie identify and attracted loyal consumers from each individual corner of the world.
The 1995 "Rest" assortment consisted of striped pajamas "bearing prints of identification figures and marks of military services boot prints".[30] Contemporaneous media coverage juxtaposed pictures of the collection with photographs taken at Auschwitz focus camp, plus the controversy been given international coverage.
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Comme des Garçons for H&M tuxedo jacket, 2009 The label was started off in Tokyo by Rei Kawakubo in 1969 and recognized as a firm in 1973. The model's title was motivated by Françoise Hardy's 1962 tune "Tous les garçons et les filles", specifically from the line "Comme les garçons et les filles de mon âge" ("like the girls and boys my age").
The 2006 autumn/Wintertime assortment dealt with the idea of the persona,[fifteen] the alternative ways to current 1's self to the planet. Fusing tailored menswear with feminine features for instance corsets and flower printed gown fabrics, Persona was An additional selection that merged the feminine Together with the masculine.
CDG developed a powerful distribution process by putting its goods in major luxury retailers like Dover Avenue Industry, SSENSE, Farfetch, Barneys, and Intercontinental boutiques. This gave the model access to elite shoppers globally although preserving its inventive integrity.
In 2017, the corporate launched a different fragrance, Concrete, and marked its launch from the US having a meal curated through the artist and chef, Laila Gohar.
Each individual keep was designed as a creative House, improving CDG Hoodie's name for innovation and providing customers an immersive retail encounter.
Along with the increase of online shopping, CDG expanded its get to by offering collections by means of Formal and partnered e-commerce platforms. Social networking and vogue communities served spread the brand’s identification, building pieces such as the Enjoy Coronary heart tees and Converse sneakers viral worldwide.
The CDG x Converse Chuck Taylor grew to become Among the most regarded sneaker collaborations in the world, aiding CDG get to world wide mainstream visibility though staying true to its edgy creativity.
Comme des Garçons’ runway exhibits in Paris are legendary. Kawakubo’s theatrical displays, usually far more like art installations than trend displays attained around the world media coverage, reinforcing the brand name's popularity for groundbreaking creativeness.
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The corporate also generates a line of agendered fragrances, nearly all of that are unconventional in the world of perfume and aligned While using the kinds of its garments.[six]